Yet the commitment of money and time, as well as lack of development expertise, can seem like big obstacles. Mobile applications are a trend that small businesses can benefit from as much as the big guys. Website-centered strategies, on the other hand, are falling in popularity, with only 27% of businesses using websites as their primary platform for sales and communication. Billions of smartphone users download mobile apps daily, among the most popular being shopping apps or communication/social apps. The rapidly growing popularity of mobile apps presents businesses with the opportunity to engage with their customers more regularly and intimately than ever before. More and more businesses are achieving these goals by launching their own mobile applications. Staying on top of tech innovations is a must for any business that wants to maintain customer satisfaction and increase its value.
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